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Jordi Serrano: “DeepAIMed will be a step forward”

Jordi Serrano en MMG

Jordi Serrano, the founder of UniversalDoctor, visited the office of MedLab Media Group (MMG) and talked about the relationship between technology and medicine. He said, “Technology is present in most aspects of our lives and healthcare will not be an exception.” For Jordi Serrano, the doctor of the future will rely on digital tools for surgical procedures, screening and diagnostics. 

“Artificial intelligence will be seen as an opportunity, without this implying dehumanization,” he said. MMG only had words of praise, especially about DeepAIMed, the search engine based on Artificial Intelligence of the company. “DeepAIMed will bring together different algorithms of its own and allow an advantage over other not so specific search engines. Today, the specialist wants accurate, adequate and reliable information,” said Jordi Serrano.

“The international problem is that there is a lot of biased information. If DeepAIMed manages to move in that direction, it will be a good step forward.” 

With UniversalDoctor, Serrano won the United Nations World Summit award in the mHealth category. So, for him, medicine and technology have a very close relationship. This social enterprise aims to develop applications that facilitate multilingual communication between all stakeholders involved in healthcare.

Artificial Intelligence: Aid to doctors

When MMG team asked him about how he saw the future doctor, Jordi Serrano said that professionals who used Artificial Intelligence could see more patients and could improve the quality of care. These are the premises that led Oleg Vorontsov, CEO of MMG, to bet on this intelligent search engine. 

“Artificial intelligence will be one more chapter from which the diagnosis will be deepened. There will not be doctors against Artificial Intelligence, but AI helping doctors,” he said.

The WHO’s Health and Innovation consultant also spoke about data protection in the health context. He pointed out that, it was essential to guarantee the safeguarding of all data related to the health of patients. According to him, this data is the most valued by citizens, so technological innovation has to find a way to manage the data for the benefit of all. “It is necessary to educate citizens so that, on a voluntary basis, they provide their data to innovative companies and these provide them with communication tools and searches to advance in innovation. Always with consent”.