Quick contact info

Calle Pollensa, 6 2ª Planta, Edificio ECU, 2, 28290 Las Rozas de Madrid, Madrid

+ (34) 916 49 22 92 icon_widget_image info@medlabmg.com

Senior Inbound expert

Skills:

  • SEO expert
  • Story-telling skills
  • Excellent communication and presentation skills
  • Analytical and problem-solving skills
  • Efficient organizational and time management skills

Responsibilities:

  • Design and creation of the Inbound strategy for all the company’s products.
  • Building and managing a content-rich calendar that attracts a qualified audience (including blogs, white papers, e-books, reports, webinars, infographics, etc.).
  • Optimization of marketing automation and loyalty processes of potential customers through email, content and social networks.
  • Conducting market research on customer, competitor and product behavior.
  • Definition and optimization of the type of content needed to promote the brand image, tone, keywords, etc., needed to attract customers.
  • Distribution of that content through platforms related to the potential consumer of that product, to make the brand image reach the largest possible number of users.
  • Definition of buyer person of all the company’s products.
  • Creation of monthly reports containing a robust description of monthly activity, appropriate tips and recommendations, and a clear summary of performance against key performance indicators and metrics (KPIs)
  • Continuous supervision of all types of content focused on attracting and attracting new customers, depending on their interests.
  • Proposition of new and improved ideas for inbound marketing campaigns.
  • Definition and execution of the backlinking strategy

Requirements:

  • Degree in Journalism or Marketing
  • Master in digital marketing and Social Media or Postgraduate specialized in Inbound Marketing.
  • Minimum of 2 years in charge of Inbound Marketing strategies.
  • HubSpot Knowledge
  • High English level (C1)

Apply now:

jobs@medlabmg.com